Nusat - Lampedusa

Branding project for NUSAT, a boutique that specializes in handmade, fashion and accessories, based in Lampedusa.

The concept behind the logo was to merge elements of the island's culture into a design that evokes the freshness and vitality of summer to create a distinctive and memorable visual identity. The arch shape recalls the iconic architecture of Arab domination in Sicily, while the central shape recalls a slice of citrus. The logo incorporates bold, bright colors inspired by the traditional Sicilian ceramic.